O U R

S T O R Y

Silver Wishes the Label blends elegance and comfort, offering a curated selection of dresses and essentials that represent contemporary Australian fashion. Our versatile pieces allow easy transitions from day to night while ensuring style. As an importer, wholesaler, and manufacturer, we deliver high-quality, timeless garments, from flowing maxi dresses to classic tees, suitable for various occasions. Each season, we source fabrics and designs reflecting trends while prioritizing comfort. Our commitment to sustainability ensures responsible production. Explore Silver Wishes to elevate your wardrobe with effortless staples for every moment, from special events to casual wear.

Silver Wishes came to the market in 2014 and has steadily evolved into a significant fashion brand. We pride ourselves in delivering unconfined, fluent and striking styles.

Fria the Label arrived in 2020, bringing exquisite natural fabrics and truly dazzling styles, adding a touch of luxury.

Fria the Label Collection

Fria the Label captures contemporary fashion with elegant, versatile pieces. Our collection features high-quality fabrics and craftsmanship, ensuring comfort alongside stunning aesthetics. We promote effortless style with dresses and essentials that transition easily from day to night. Inspired by modern trends yet timeless, our designs suit various occasions. We celebrate individuality and self-expression, empowering wearers to showcase their unique style. As an Australian brand, we are committed to sustainability and ethical practices, creating a positive impact. Whether seeking a statement dress or a classic staple, Fria the Label offers stylish, enduring pieces.

Seaside Adventure collection.

The new Seaside Adventure collection captures the essence of carefree summer days with its vibrant prints and relaxed silhouettes. Crafted from 100% viscose, each piece offers a soft, breathable experience that keeps you cool and comfortable. This collection features two dresses and a pant that are ideal for beach outings, picnics, or casual gatherings. The lightweight fabric drapes beautifully, enhancing your natural shape while allowing for effortless movement. With a blend of contemporary patterns and refreshing colours, the Seaside Adventure collection is perfect for those looking to embrace a vibrant yet chic style this season. Elevate your summer wardrobe with these captivating designs, perfect for making memories under the sun.

Become a stockist

Becoming a stockist for Silver Wishes the Label & Fria the Label means joining a community that values quality and style. As a stockist, you will gain access to our exclusive range of beautiful, on-trend dresses and effortless wardrobe staples, designed to meet the demands of today’s fashion-conscious consumers.

Benefits of Becoming a Stockist

  • Quality Products: Our clothing is crafted with attention to detail and high-quality materials, ensuring that your customers receive only the best.

  • Diverse Range: We offer a variety of styles and sizes, providing options that appeal to a broad customer base.

  • Supportive Partnership: We are dedicated to supporting our stockists through marketing materials, product training, and ongoing communication.

Apply here

Join us in bringing beautiful, effortless fashion to customers across Australia. We look forward to partnering with you.